Privacy notice

Who we are

Homefront is an independent marketing and referral service based in Florida. We connect people with licensed life insurance agents for private coverage reviews. We are not an insurer and are not affiliated with the VA, the U.S. military or any government agency. General questions: hello@homefrontcoverage.com. Privacy requests: privacy@homefrontcoverage.com.

Information you provide

We collect the contact details, location, questionnaire answers and coverage preferences you submit, together with the request source, submission time and permission records. The questions depend on the form you use. Our short questionnaire includes your own date of birth and does not ask for medical conditions, income or disability ratings. Other preparation forms identify any additional answers and sharing choices before submission. Do not submit another adult’s private information, medical records, Social Security numbers, military documents or payment details.

Before submitting, you can review your answers. The notice below Request My Custom Quote explains the contact methods requested by your submission. It links to this Privacy notice, our electronic-consent disclosure and our Terms. You must be 18 or older and submit your own contact details. Your completed questionnaire, including your date of birth, is shared privately with your assigned licensed agent.

One assigned licensed agent

Your request goes privately to one assigned agent. Automated contact about your request is provided through Homefront for your assigned licensed life insurance agent. Your request is not put into a shared lead pool or transferred to another agent. A future agent’s identity will be shown before that agent’s contact permission is requested.

Automated texts and AI calls

The submission notice describes email, live calls, automated or prerecorded calls (including AI-generated voice), and text/SMS contact from Homefront and your assigned licensed agent about your private life insurance request. Calls may use an artificial, prerecorded or AI-generated voice. The assistant identifies itself and helps with scheduling and follow-up; a licensed agent handles insurance advice and recommendations.

Message frequency varies based on your request and responses. Replies may receive responses within the conversation. Message and data rates may apply. Consent to phone communications is not a condition of purchasing insurance. Automated outreach is used only after the required permission and provider approval have been verified. Older manual-contact permissions are not converted into automated-contact permission.

Standalone appointment confirmations, reminders and changes are handled by email or manual phone call. This marketing program does not opt you into a separate appointment-update SMS program. For live requests, we retain the exact displayed notice, its version, the request action, the identified recipient and the submission time. Your request does not authorize contact for unrelated services; a CRM tag alone does not establish permission.

Mobile information and consent

We do not sell, rent or share your mobile number or SMS opt-in and consent with other agents, affiliates or third parties for their own marketing or promotional use. Service providers may process this information only to operate our website, communications and scheduling service for the identified agent.

Providers and AI processing

OpenAI Sites hosts the website. Google Workspace, Apps Script and Sheets store private requests and permission records. GoHighLevel manages basic contacts and scheduling. If you choose automated contact, Bland.ai may process call audio and transcripts, and the OpenAI API may process scheduling messages so the assistants can respond. Providers process the information needed for their service under their own privacy and retention practices. Call recording is not currently enabled; audio still needs processing for a live voice interaction.

Detailed questionnaire answers, including date of birth and any health, disability or income information supplied through separate preparation, are not copied into scheduling prompts. Do not send medical, financial or identity documents by text or to an AI assistant. If you include sensitive information in a message or call, the communication provider may still process it; it should be referred to the agent for private handling.

When you book, Google Calendar or the assigned agent’s calendar service processes your booking details. Questionnaire answers are not passed into the calendar. Your agent’s private alert links to the tracker and omits contact details and questionnaire answers.

Stop, help and privacy requests

Reply STOP to stop marketing texts and related automated follow-up. A provider may send a final opt-out confirmation. Reply HELP for assistance, contact hello@homefrontcoverage.com for this messaging program, or tell the agent you want contact to stop. You may also email our privacy address to withdraw a permission or request access, correction or deletion. We may verify your request proportionately; do not send identity documents unsolicited. Withdrawing consent does not recall messages already delivered.

Website operation and advertising

Hosting providers process technical information for delivery and security. We use signed requests, restricted record access and contact-quality checks; those checks do not verify ownership of a phone or mailbox. Cloudflare DNS receives only the email domain for mail-routing checks. ZIP recognition uses a local directory adapted from GeoNames under CC BY 4.0 and does not establish residence or insurance eligibility. ZIP attribution.

The homepage does not send advertising-measurement events. Where another form offers a separate advertising choice, it is off by default and independent of contact permission. If allowed, Meta receives a generic saved-request event and technical attribution, not contact details, birth dates, questionnaire answers or policy outcomes. Recognized Global Privacy Control and Do Not Track signals suppress this reporting. Native Facebook or Instagram forms are processed by Meta under its own practices and collect their separately displayed basic answers.

First-party activity reporting uses temporary random session tokens and broad page and country categories, without questionnaire or contact information. Active session records expire from counts after 75 seconds and are removed on a later report after two minutes; aggregate minute-level peaks are retained for 30 days. A temporary activity token may remain in session storage for up to 20 minutes. Recognized Global Privacy Control and Do Not Track signals suppress activity reporting. These estimates can be affected by multiple tabs, bots or blocked reporting.

Retention, adults and changes

We keep requests, permissions and suppression records as needed to respond, honor opt-outs and meet recordkeeping obligations. Provider backups and legal requirements may limit immediate deletion. No system is completely secure. Our website is for adults 18 or older; the short questionnaire serves adults ages 18–89. Questionnaire entries stay in page memory until submission or reload. Reloading does not delete a submitted request. External services have their own privacy practices. Material changes to contact methods or recipients are explained before the changed activity begins.